Warner Bros' 'Supergirl' Lands Record $100M+ Promotional Campaign with 80+ Partners
By
Anthony D'Alessandro
Summary
Warner Bros and DC Studios have launched their biggest-ever promotional partnership campaign for the 'Supergirl' movie, featuring over 80 sponsors including Ulta Beauty, OPI, Joico, and Kentucky Fried Chicken. The campaign delivers over $100 million in media value (excluding consumer products) and aims to highlight the edgy aspect of the DC universe while creating zeitgeist moments to attract young women and families.
Source
DeadlineWarner Bros' 'Supergirl' Lands Record $100M+ Promotional Campaign with 80+ Partnersdeadline.comKey quotes
· 2 pulledWhen Supergirl takes to the screen this Friday, she'll be the biggest Warner Bros/DC Studios movie ever when it comes to promotional partnerships with 80+ sponsors who are delivering $100 million-plus in media value.
With names such as Ulta Beauty, OPI, Joico, and Kentucky Fried Chicken onboard, Warner Bros Global Partnerships' aim for the campaign is to sell the edgy aspect of the DC-verse, while creating zeitgeist moments that would intrigue young women and families.
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