CJ 4DPlex Launches 'Shot for ScreenX' Premium Large Format with Spider-Man: Brand New Day
By
Rebecca Rubin
A respectable bake. You'd come back tomorrow for another.
Summary
CJ 4DPlex, the Korean cinema technology company behind ScreenX and 4DX, is launching a new premium large format initiative called "Shot for ScreenX" timed with the release of "Spider-Man: Brand New Day." The format expands select scenes beyond the traditional frame onto the sides of auditorium walls using multi-projection technology on their immersive 270-degree screens, creating a panoramic viewing experience. This marks the first collaboration between CJ 4DPlex and the Spider-Man franchise for this format.
Key quotes
· 3 pulledThe program is called 'Shot for ScreenX' and will be deployed on the company's immersive 270-degree cinemas.
Designed specifically for the company's screens, the multi-projection format will expand select scenes of a film beyond the traditional frame and onto the sides of the auditorium walls to create a panoramic viewing experience.
'Spider-Man: Brand New Day' marks the first time that CJ 4DPlex collaborated with the franchise for this format.
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