Spotify reports surge in football podcast listening across Sub-Saharan Africa, driven by World Cup
By
The Analyst
Summary
Spotty has released data showing a significant surge in football podcast listening across Sub-Saharan Africa, with the growth spread across multiple regions rather than concentrated in one country. The increase is largely attributed to the World Cup group stage, with Eswatini leading at +160%, followed by Angola (+145%) and Mozambique (+136%). Football podcasts cover match analysis, transfer talk, player stories, club debates, and fan reactions, serving as an audio complement to live broadcasts and highlight clips.
Source
bskySpotify reports surge in football podcast listening across Sub-Saharan Africa, driven by World Cuptech-ish.comKey quotes
· 3 pulledSpotify has released new data showing that football podcasts are being streamed far more across Sub-Saharan Africa than they were earlier this year.
The company says listening to football-related shows rose sharply in June, and that the growth is spread across Southern, East, West and Central Africa rather than sitting in one country.
Football podcasts are audio shows built around the sport. They cover match analysis, transfer talk, player stories, club debates and fan reactions.
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