Fox and Telemundo Benefit From Expanded World Cup as FIFA Grows Tournament to 48 Teams
By
Dade Hayes
Toasted golden, schmeared with insight. Top of the rack.
Summary
FIFA's expansion of the World Cup from 32 to 48 nations and 64 to 104 matches provides a significant boost to U.S. media rights holders Fox and Telemundo. The tournament, spanning 16 North American cities over five weeks starting Thursday, offers daily ad-friendly programming during a typically slow media period. While the expansion has drawn criticism, it creates substantial additional inventory for media partners.
Key quotes
· 3 pulledThe decision by FIFA to nearly double the size of the World Cup has not drawn universal praise, but it is an undeniable boost to U.S. media rights holders Fox and Telemundo.
This one, played in 16 cities across North America, will see 104 matches played by 48 nations over a five-week span starting Thursday.
In what tends to be a sleepy time of year, the tournament will provide daily, ad-friendly programming with a lar
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