BBC Sport app sees 200% traffic surge during World Cup opening week
By
Joe Donnohue
Summary
The BBC reported a massive surge in digital traffic during the opening week of the World Cup, with Wednesday 17 June marking the single biggest traffic day on the BBC Sport app in nearly two years. Over three million accounts used the app for live text, videos, and analysis across football, cricket, and tennis. The broadcaster saw a 200% increase in ratings success, highlighting the World Cup's significant impact on digital platform engagement.
Source
Twitter / XBBC Sport app sees 200% traffic surge during World Cup opening weekfourfourtwo.comKey quotes
· 3 pulledWednesday 17 June marked the single biggest traffic day on the BBC Sport app in almost two years.
Over three million accounts were reported to have used the app for live text rolling pages, videos, and analysis spanning football, cricket, and tennis on Wednesday.
Not since the historic sports Sunday of July 14, 2024, that saw Carlos Alcaraz face Novak Djokovic at Wimbledon just hours before England took on Spain in the final of the European Championship, had as many users accessed the BBC Sport app.
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