SMLXL merges minimalist cosmetics and bold pet brand aesthetics in dog fur mist packaging design
By
Ayla Angelos
Summary
Design studio SMLXL successfully merged two opposing brand identities — Midnight Cosmetics' minimalist monochrome aesthetic and HotDog's bold, energetic pet brand — into a cohesive packaging design for a dog fur mist. The solution involved gouache illustrations of ecstatic dogs with wind-blown fur, bridging the gap between clean sophistication and playful chaos.
Source
Creative BoomSMLXL merges minimalist cosmetics and bold pet brand aesthetics in dog fur mist packaging designcreativeboom.comKey quotes
· 3 pulledThe brief, on paper, looked like a collision waiting to happen.
Two visual identities that had almost nothing in common were brought together for a dog fur mist.
What they produced is a fine example of clever packaging design.
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