Smartly integrates with Roku Ads API to unify CTV and social campaign management
By
Luis Rijo
Summary
Smartly has announced a direct integration with Roku's advertising platform via the Roku Ads API, connecting its AI-powered ad management system to Roku Ads Manager. This allows performance marketers to set up, optimize, and measure connected television (CTV) campaigns using the same workflows they already use for social advertising, eliminating the need for a separate operational structure for CTV. The integration enables marketers to manage CTV campaigns alongside social campaigns in a unified interface, streamlining cross-channel advertising efforts.
Source
bskySmartly integrates with Roku Ads API to unify CTV and social campaign managementppc.landKey quotes
· 2 pulledThe arrangement allows performance marketers to set up, optimize, and measure connected television campaigns inside the same workflows they already use for social advertising - without building a separate operational structure for CTV.
The technical core of the partnership is an API connection between Smartly's platform and Roku Ads Manager, Roku's self-service advertising interface aimed at performance marketers.
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