CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

Google announces multiple advertising measurement changes affecting CTV reach, IP data, and lead tracking

Google announced a series of measurement changes across its advertising platform in early June, affecting how advertisers count audiences (p

Smartly integrates with Roku Ads API to unify CTV and social campaign management

Smartly has announced a direct integration with Roku's advertising platform via the Roku Ads API, connecting its AI-powered ad management sy

Sky Acquires ITV Media and Entertainment to Create UK Streaming Champion

Sky Acquires ITV Media and Entertainment to Create UK Streaming Champion

Fox's Roku deal sparks industry concerns over potential distribution bias on streaming platforms

Fox's new deal with Roku has raised concerns in the streaming industry about potential distribution bias, as Fox could favor its own program

Digital Advertising Statistics 2026: 180+ Data Points on Ad Spend, CTV, Retail Media, and AI Trends

A comprehensive collection of 180+ verified digital advertising statistics for 2026, covering global ad spend, programmatic advertising tren

Walmart Acquires CTV Ad Platform Vibe.co for $1.4 Billion

Walmart has announced plans to acquire Vibe.co, a self-serve connected TV (CTV) advertising platform, for $1.4 billion. The acquisition is p

Walmart Acquires CTV Ad Platform Vibe.co for $1.4 Billion

Walmart has announced plans to acquire Vibe.co, a self-serve connected TV (CTV) advertising platform, for $1.4 billion. The acquisition is p