SEX BRAND launches provocative F*CK SOHO campaign to challenge sexual taboos in London

Summary

Sexual wellness brand SEX BRAND, led by entrepreneurs BJ Cunningham and Jack Gove, has launched a ten-week fly-posting campaign called F*CK SOHO across London's Soho district. The campaign uses bold orange-and-black posters with slogans like FCK JUDGEMENT, FCK SHAME, and FCK REPRESSION to challenge societal taboos around sex, promote sexual liberation, and reclaim public conversation about sexual wellness. The brand positions itself as a revolutionary force aiming to dismantle shame, censorship, and outdated ideas about sex.