Study: 3D motion DOOH ads boost brand awareness by 67% over static formats
By
Luis Rijo
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Vistar Media's "Science in Motion" study, conducted with Omnicom Media and JCDecaux, found that 3D motion creative in digital out-of-home (DOOH) advertising is 67% more effective at building top-of-mind brand awareness compared to static formats. The research surveyed 7,513 respondents and provides empirical evidence supporting the effectiveness of motion-based DOOH creative.
Key quotes
· 3 pulled3D motion DOOH creative is 67% more effective at building top-of-mind brand awareness than formats that carry no motion at all
The findings add a layer of empirical detail to a question that has shaped creative debate in the DOOH sector for years: does motion on screen actually move the needle?
The answer, at least within the scope of this study, is yes - and the gap be
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