Azerion integrates Spotify Ad Exchange directly into Hawk DSP for programmatic ad access
By
Luis Rijo
Pure flour-power. Hearty enough to carry you through lunch.
Summary
Azerion has announced a direct integration of the Spotify Ad Exchange into its Hawk demand-side platform (DSP), allowing advertisers programmatic access to Spotify's global logged-in audience across audio, video, display, and podcast formats without intermediary connections. The integration, announced on May 28, 2026, expands Azerion's supply portfolio across audio, video, connected TV, and digital out-of-home formats.
Key quotes
· 1 pulledAccording to Azerion, the integration gives advertisers using Hawk DSP access to Spotify's logged-in global audience across
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