US programmatic CPMs rise 34% YoY in April 2026 as display surges and CTV declines
By
Luis Rijo
Kettled twice. Extra chewy, extra trustworthy.
Summary
DataBeat's May 2026 Programmatic Trends Report reveals US programmatic advertising CPMs jumped 33.9% year-over-year in April 2026, with month-over-month gains of 25.9%. Display CPMs rose 2.6% MoM and video CPMs rebounded 8.3% MoM. However, connected TV (CTV) CPMs fell 25.8% year-over-year amid significant supply growth. The report covers over $55 million in tracked monthly revenue, more than 35 billion monthly impressions, and signals from over 200 tracked bidders.
Key quotes
· 3 pulledThe US programmatic advertising market posted a 33.9% year-over-year overall CPM gain in April 2026.
Month-over-month, overall CPMs climbed 25.9%, driven by a 2.6% rise in display CPMs and an 8.3% rebound in video CPMs.
The figures, drawn from anonymized data across the DataBeat network, cover more than $55 million in tracked monthly revenue, more than 35 billion monthly impressions, and signals from over 200 tracked bidders.
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