ASA upholds complaint against Cork influencer over pregnancy-unsafe product ad
By
Daire Fitton
Toasted golden, schmeared with insight. Top of the rack.
Summary
The Advertising Standards Authority (ASA) upheld a complaint against Cork influencer Julie Haynes (@twins_and_me_) for promoting a product called 'rainbow dust' by Spacegoods, which was unsuitable for pregnant and breastfeeding women. The complaint came shortly after Haynes publicly announced her own pregnancy. The ASA also upheld complaints against other influencers, retailers, and energy suppliers regarding advertising standards.
Key quotes
· 3 pulledThe ASA upheld complaints made against influencers, retailers and energy suppliers.
The complaint relates to an advert posted on the account of influencer Julie Haynes, who goes by @twins_and_me_ on Instagram, with a following of over 230,000.
The advert was for a Spacegoods product called 'rainbow dust,' which is described as a 'mushroom and adaptoge
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