Set up Facebook server-side tracking with Facebook Conversions API

Data Manager API: Introducing support for Google Ads store sales and more event ingestion use cases for Google Analytics

Data Manager API now supports sending events to Google Marketing Platform destinations and IP ingestion for Google Ads Customer Match

Google Data Manager API v1.7 extends offline conversions to full GMP stack, adds IP support for Customer Match

Google released version 1.7 of the Data Manager API, extending offline conversion event ingestion to the full Google Marketing Platform stac

Changes to Offline Click Conversion Import Support in the Google Ads API

X integrates Google Tag Manager to simplify ad campaign tracking

X (formerly Twitter) has integrated Google Tag Manager into its Ad Manager platform, allowing marketers to deploy and manage tracking tags w

Meta and Yandex discontinue localhost tracking via Pixel script

Meta/Facebook has stopped the practice of using localhost tracking via their Pixel script, which previously sent packets and requests to loc