X integrates Google Tag Manager to simplify ad campaign tracking
By
Andrew Hutchinson
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
X (formerly Twitter) has integrated Google Tag Manager into its Ad Manager platform, allowing marketers to deploy and manage tracking tags without modifying website code. This integration simplifies event tracking for ad campaigns, making it easier for ad partners to monitor campaign performance. The move is part of X's broader effort to make its advertising tools more accessible to marketers regardless of their coding experience.
Key quotes
· 3 pulledX wants to make it easier for ad partners to monitor the performance of their campaigns, via a new integration with Google Tag Manager
Google's Tag Manager enables marketers to deploy and manage marketing and analytics tags without modifying website code
By adding a GTM code to a website, marketers can manage tracking tags using a centralized process
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