Apple raises prices up to 25% across iPads and Macs; iPhone hikes expected this fall
Summary
Apple has announced price increases of up to 25% across most products, including iPads (up to $330 more) and refurbished Macs. While iPhones may be excluded initially, analysts expect significant hikes when new models launch in the fall — potentially exceeding $200 for Pro/Pro Max models. The price surge is attributed to a memory price crisis and supply-demand gap affecting devices with memory, processors, or storage. IDC predicts iPhone sales will decline by 5% even as the broader industry shrinks.
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Key quotes
· 3 pulledForget the Apple tax, this is the AI tax
Omdia predicts the memory price crisis will end low-cost smartphones
Major players warn the supply-demand gap could widen further, raising costs across devices with memory, processors, or storage
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