Red Stone rebrands Explorer Scouts with 'Grow up' proposition and fresh visual identity
By
Katy Cowan
Summary
Scouts has brought in London agency Red Stone to rebrand Explorer Scouts (the programme for 14–18-year-olds) with a new identity centered around the bold proposition 'Grow up'. The rebrand includes a compass-led marque, bold supergraphics, and 40 fresh badges, aiming to make the programme feel more relevant, inclusive, and authentic to a generation of brand-savvy digital natives who can spot inauthenticity.
Source
Creative BoomRed Stone rebrands Explorer Scouts with 'Grow up' proposition and fresh visual identitycreativeboom.comKey quotes
· 3 pulled'Grow up' is the blunt new proposition for the Explorer Scouts programme.
The brand built for teenagers was starting to show its age.
The new identity aims to feel more relevant, inclusive, and authentic to a generation of brand-savvy digital natives who can spot a sales pitch a mile off.
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