Apple raises prices across Mac, iPad, HomePod, and Vision Pro lines amid RAM supply crisis
By
Allison Johnson
Summary
Apple has raised prices across nearly all its product lines — including Macs, iPads, HomePods, and the Vision Pro — in response to a severe RAM and component pricing crisis. The article uses Apple's famously generous margins as a bellwether: if Apple is raising prices, the supply chain situation is dire. Examples include the MacBook Neo's starting price jumping from $599 to $699, with hundreds of dollars in increases across many models.
Source
Key quotes
· 3 pulledWhen Apple raises prices across nearly all of its product lines, you know that shit is well and truly real.
As far as prices go, Apple is kind of a reverse canary in the coal mine.
Prices jumped hundreds of dollars in many cases.
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