Cannes Lions: Deloitte, AWS, and Sony Execs Urge Media Leaders to Embrace Hard Tech Challenges
By
Todd Spangler
Summary
At the Cannes Lions festival, a Variety "Strictly Business" Podcast Live session presented by AWS & Deloitte brought together executives from Deloitte, AWS, and Sony Pictures Entertainment to discuss how media, sports, and entertainment leaders should embrace challenging new technologies. The panel, featuring Deloitte's Michelle McGuire, AWS's Ruba Borno, and Sony's Pete Wood, focused on transforming data into actionable decisions and the operational shifts required to adopt AI and other emerging tech. A central theme was that leaders shouldn't shy away from difficult technological implementations.
Source
Twitter / XCannes Lions: Deloitte, AWS, and Sony Execs Urge Media Leaders to Embrace Hard Tech Challengesvariety.comKey quotes
· 2 pulledWhen it comes to deploying daunting new technologies, leaders in media, sports and entertainment shouldn't be afraid to do hard things.
From Data to Decision: How Technology Is Transforming Operations Across Media, Sports and Entertainment
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