Cannes Lions Day 2: Marketing and Media Leaders Discuss AI, Experiential Marketing, and Industry Trends
By
Cynthia Littleton
Summary
A report from Day 2 of Variety's C-Suite series at the Cannes Lions Festival of Creativity, featuring marketing and media leaders discussing key industry trends including AI applications, IRL (in-real-life) experiential marketing, and other crosscurrents shaping the advertising and creative sectors. The piece captures insights from executives across various sectors who gathered at the Canva Creative Cabana on the Croisette beachfront.
Source
VarietyCannes Lions Day 2: Marketing and Media Leaders Discuss AI, Experiential Marketing, and Industry Trendsvariety.comKey quotes
· 3 pulledThe crosscurrents of discussion at Cannes Lions were reflected Tuesday by top movers and shakers in marketing and media.
Leaders from a range of sectors braved the heat that has gripped Cannes this week to share insights and talk shop with Variety.
Participants on Day 2 included the pairings of Rita...
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