The Personalization Pyramid: A Framework for Ethical, Intentional UX Design with User Data
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Summary
This article introduces the "Personalization Pyramid," a framework for designing personalized digital experiences (websites, portals, apps) in a way that is intentional, ethical, and technologically sound. Drawing from dozens of completed personalization projects, the author argues that despite heavy marketing hype around personalization platforms, there are few standardized approaches for implementing personalized UX. The framework aims to fill that gap by providing a holistic methodology for UX professionals working with user data.
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A List ApartThe Personalization Pyramid: A Framework for Ethical, Intentional UX Design with User Dataalistapart.comKey quotes
· 3 pulledAs a UX professional in today's data-driven landscape, it's increasingly likely that you've been asked to design a personalized digital experience, whether it's a public website, user portal, or native application.
Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized UX.
After completing dozens of personalization projects over the past few years, we gave ourselves a goal: could you create a holistic personalization framework?
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