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Supermarket data shows many women buy paracetamol for period pain, but ibuprofen may be more effective

By

Michelle Roberts

19d ago· 3 min readenNews

Summary

A study analyzing a decade of supermarket loyalty card data across 211 million transactions in England found that paracetamol is the most commonly purchased painkiller alongside menstrual products, but experts suggest ibuprofen may be more effective for period cramps due to its anti-inflammatory properties that better target muscle cramps. The research highlights the widespread impact of period pain and reveals a gap between common self-treatment practices and medically recommended options.

Source

bskySupermarket data shows many women buy paracetamol for period pain, but ibuprofen may be more effectivebbc.co.uk

Key quotes

· 4 pulled
Many women may not be using the most effective pain medication for period cramps, according to a big study of supermarket till receipts.
A decade of loyalty card data across 211 million transactions in an unnamed chain of high street stores in England found paracetamol was the most common painkiller bought alongside tampons and sanitary towels.
But experts say ibuprofen could be a better choice for many because it is more effective at dealing with muscle cramps.
The transactions reveal the 'scale and impact' of period pain and how people manage it, which has not been studied much before, say the
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Many women are buying less effective pain medication for period cramps, supermarket data suggests.

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