Otherway rebrands Cowshed with botanical illustrations rooted in Somerset heritage
By
Katy Cowan
Summary
The article covers how design agency Otherway has rebranded Cowshed, the affordable luxury bath and body care brand originally created by Soho House founder Nick Jones at Babington House in Somerset. The refresh reconnects Cowshed with its rural Somerset roots through wild botanical illustrations, aiming to help the brand stand out in a crowded market now filled with competitors like Aesop, Byredo, and newcomers. The redesign draws on the brand's heritage and the natural landscape that originally inspired its product line.
Source
Creative BoomOtherway rebrands Cowshed with botanical illustrations rooted in Somerset heritagecreativeboom.comKey quotes
· 3 pulledCowshed has always been one of those brands that feel like an indulgence.
It's right up there with Wildsmith and Aesop, but it's always been the more affordable option in the category without losing any luxuriousness.
With Aesop, Byredo and a wave of tomato-leaf-touting newcomers fighting for space in our bathrooms, Cowshed needed to stand out again.
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