Media literacy must address emotional manipulation by algorithms on social networks
By
Angela Pimenta
Summary
This opinion article argues that media literacy education must address the algorithmic manipulation of emotions like anger and fear on social media. It highlights research showing that platforms amplify emotionally charged content to maximize engagement, and notes that generative AI further complicates the ability to distinguish fact from fiction. The article also points to Brazil's low functional literacy rate (only 10%) as a factor that makes the population more vulnerable to such manipulation.
Source
bskyMedia literacy must address emotional manipulation by algorithms on social networksmla.bsKey quotes
· 4 pulledPesquisas realizadas na Europa indicam que ao amplificar conteúdos que causam irritação ou amedrontam, as redes sociais obtêm mais atenção e engajamento.
Ao dificultar a distinção entre o que é fato e ficção, conteúdos criados com recursos de Inteligência Artificial Generativa (IAG) complicam ainda mais as coisas.
Nosso déficit educacional também agrava este quadro.
Grande parte da população torna-se ainda mais vulnerável à amplificação algorítmica da raiva e do medo
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