OpenAI launches self-serve Ads Manager for ChatGPT with CPC bidding and conversion tracking
By
Brooke Osmundson
Summary
OpenAI has launched a beta self-serve Ads Manager for ChatGPT, moving beyond its initial pilot phase. The new platform allows advertisers to create and manage campaigns directly, introduces CPC (cost-per-click) bidding, and expands measurement tools including conversion tracking. This marks a significant expansion of OpenAI's advertising capabilities, giving marketers more direct control over their ChatGPT ad campaigns without relying solely on managed partnerships and agency relationships.
Source
bskyOpenAI launches self-serve Ads Manager for ChatGPT with CPC bidding and conversion trackingsearchenginejournal.comKey quotes
· 3 pulledAdvertisers can now create and manage campaigns directly through OpenAI instead of relying only on managed partnerships and agency relationships.
While marketers already expected self-serve buying to arrive, this launch adds several pieces advertisers have been waiting for.
That includes direct campaign management, click-based bidding, and conversion tracking.
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