Study: 81% of disabled shoppers face online retail accessibility barriers
By
Clare McDonald
Summary
Research by design firm Nexer Digital reveals that over 80% of disabled customers cannot complete online retail purchases without assistance due to accessibility barriers. The study found 81% of disabled shoppers face issues buying online, with 55% citing navigation problems and pop-ups as key obstacles. Accessibility failures also extend to physical stores, where 87% of consumers with disabilities encounter difficulties. The findings highlight systemic accessibility shortcomings in retail that force disabled customers to either use workarounds or abandon their shopping entirely.
Source
bskyStudy: 81% of disabled shoppers face online retail accessibility barrierscomputerweekly.comKey quotes
· 4 pulledMore than 80% of customers with disabilities are unable to complete an online retail journey without help due to accessibility issues
81% of disabled shoppers have issues buying online
55% saying things such as navigation and pop-ups are causing a lack of accessibility when browsing retailers and other services online
87% of consumers with disabilities face accessibility issues in physical stores
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