Netflix to Issue Single Annual Viewership Report, Ending Twice-Yearly Transparency Push

Netflix announced it will discontinue its biannual "What We Watched" viewership report and instead release a single annual engagement report starting in 2027, according to Variety. The streaming giant released its latest semi-annual report covering January through June 2026 alongside quarterly earnings, revealing that "War Machine" was the most-watched film and "His & Hers" the top TV title. The shift follows reporting by Bloomberg and signals a retreat from the transparency initiative Netflix launched four years ago, per Deadline.

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VarietyNetflix Moves from Biannual to Annual Viewership Reports Starting 2027DeadlineNetflix scales back viewership transparency, moving from biannual to annual engagement reports by 2027

"the change represents a pullback from the transparency initiative Netflix began four years ago."

Deadline noted that Netflix framed the move as a shift from quantity to quality in how it measures engagement, but the change nonetheless comes amid increased scrutiny over audience retention metrics. By reducing the frequency of its viewership disclosures, Netflix is scaling back on the data it provides about subscriber habits to the public and industry observers.

Variety characterized the decision as "a reduction in transparency around subscriber viewing habits." The move essentially reverses the company's earlier commitment to regular, detailed reporting on what its audience watches, which had offered a rare window into streaming performance. The next full report will not appear until 2028, when the first annual edition is expected.