NBC Creates Satirical Chicago Pop-Up at Rockefeller Center to Promote Procedural Franchise
By
The Onion Staff
Summary
NBC has unveiled an interactive pop-up installation at Rockefeller Center in New York to promote its Chicago-set procedural franchise (Chicago Fire, Chicago P.D., Chicago Med). The 235-square-mile "exhibit" is a satirical take on immersive marketing, presented as if the entire city of Chicago has been recreated in Manhattan for fans to experience.
Source
The OnionNBC Creates Satirical Chicago Pop-Up at Rockefeller Center to Promote Procedural Franchisetheonion.comKey quotes
· 2 pulledFans of Chicago Fire, Chicago P.D., and Chicago Med finally have a chance to see the Midwestern city just as Dick Wolf imagined it
Whether you want to take a real-life bus to work, grab a deep-dish pizza, or solve a crime, this is the only place you can do it without having to actually go to Chicago
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