Kikkoman launches teriyaki BBQ campaign blending anime aesthetics with hand-made artistry
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Summary
Kikkoman has launched a new teriyaki BBQ lineup, promoted through a marketing campaign by Hornet and Clubcamping that blends shonen anime aesthetics with hand-made artistic sensibilities. The campaign features work from artist Agustin Nakamura, whose Japanese heritage and experience in anime/manga add cultural authenticity. The spots aim for a fresh, youthful vibe that merges action-packed anime style with artisanal craftsmanship.
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Key quotes
· 2 pulledThe spots blend action-packed shonen anime with artful, hand-made sensibilities for a campaign that is fresh, youthful, and totally Clubcamping.
Working closely with artist Agustin Nakamura, whose work in contemporary anime and manga, along with his Japanese heritage and experience in Japan, brought an added layer of cultural faithfulness.
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