ITV Launches New Brand Identity with Studio Kiln for Multi-Platform Consistency
By
Abbey Bamford
A bagel you'd recommend to a friend without hedging.
Summary
ITV has launched a new brand identity developed with Studio Kiln, representing the broadcaster's most significant design update since ITVX launched in 2022. The refresh simplifies the design system, reduces sub-channel signposting, and centers the ITV masterbrand across all communications. The update was driven by ITV's expanding marketing presence across multiple platforms including billboards, broadcast trailers, TikTok ads, and CTV campaigns, requiring a consistent visual identity.
Key quotes
· 4 pulledITV has unveiled a new brand identity, created in collaboration with Cornwall-based Studio Kiln
marking the broadcaster's most significant design update since the launch of ITVX in 2022
The work simplifies the system, strips back sub-channel signposting, and places the ITV masterbrand firmly at the heart of its communications
ITV marketing continues to stretch across more platforms and formats than ever before
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