How Nintendo Direct's video format replaced E3 and reshaped gaming showcases
By
Oli Welsh
Summary
The article discusses how Nintendo's shift to prerecorded video presentations (Nintendo Direct format) effectively killed the traditional E3 trade show model and led to the rise of Summer Game Fest. It traces the evolution from E3's heyday through its decline, accelerated by the pandemic and Nintendo's successful Direct format, which was eventually adopted by Xbox, PlayStation, and other publishers. The article argues that while the Direct format offers more control and efficiency for companies, it has fragmented the industry's showcase calendar and diminished the communal, hype-driven experience that E3 provided for gamers and journalists alike.
Source
Key quotes
· 3 pulledNintendo's prerecorded video showcase format has been copied by Xbox, PlayStation, and everyone else, and now it's all we have
E3 was a chaotic, sprawling, exhausting, and often magical event that brought the entire gaming world together in one place
The Direct format gives publishers complete control over their message, but it also removes the spontaneity and surprise that made E3 special
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