Sony Pictures Television and IMG Licensing Partner for Global Breaking Bad Franchise Licensing Program
By
Lily Ford
Summary
Sony Pictures Television and IMG Licensing have announced a multi-year partnership to develop a global licensing program for the entire Breaking Bad franchise. The deal will cover consumer products, brand partnerships, and immersive fan experiences worldwide, spanning the original Emmy-winning series (2008-2013) and the broader franchise.
Source
Twitter / XSony Pictures Television and IMG Licensing Partner for Global Breaking Bad Franchise Licensing Programhollywoodreporter.comKey quotes
· 1 pulledThe Hollywood Reporter can reveal that the multi-year collaboration will deliver consumer products, brand partnerships and immersive fan experiences worldwide — all themed to one of the biggest television shows in history that saw Bryan Cranston's Walter White turn to making and selling meth following a terminal cancer diagnosis.
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