How to sell to companies outside their buying window: Sales strategies for off-cycle engagement
By
Tim Hughes
Summary
A sales training article discussing the challenge of selling to companies when they are not in an active buying cycle. It shares a team's internal discussion about common sales frustrations, such as prospects citing budget constraints or wrong timing, and explores strategies for engaging potential customers outside their buying windows.
Source
bskyHow to sell to companies outside their buying window: Sales strategies for off-cycle engagementdigital-leadership-associates.passle.netKey quotes
· 3 pulledIn my old job, I would fire out a campaign email to 100 people. If I was lucky, I'd get two responses.
We don't have any budget right now, it's the wrong time of the financial year.
Let's be completely honest, we've all been there
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