Building a Business Case for Accessibility in B2B Products: A Strategic Guide
By
[email protected] (Gloria Diaz Alonso)
Pulled from the oven a few minutes early. Edible, just barely.
Summary
Gloria Diaz Alonso shares her journey of advocating for accessibility in B2B products, moving from frustration with business indifference to developing a strategic approach that speaks the language of business stakeholders. The article provides a practical framework for building a business case for accessibility, emphasizing the need to translate passion into ROI-focused arguments that resonate with decision-makers.
Key quotes
· 3 pulledWhen passion for accessibility meets business indifference, what bridges the gap?
I thought that the moment I started pushing for it inside the company, my key stakeholders would be convinced, committed, and enlightened, and everyone would start working to make it possible.
I prepared a lovely presentation about the benefits of accessibility...
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