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Building a Business Case for Accessibility in B2B Products: A Strategic Guide

By

[email protected] (Gloria Diaz Alonso)

1y ago· 28 min readen

Summary

Gloria Diaz Alonso shares her journey of advocating for accessibility in B2B products, moving from frustration with business indifference to developing a strategic approach that speaks the language of business stakeholders. The article provides a practical framework for building a business case for accessibility, emphasizing the need to translate passion into ROI-focused arguments that resonate with decision-makers.

Key quotes

· 3 pulled
When passion for accessibility meets business indifference, what bridges the gap?
I thought that the moment I started pushing for it inside the company, my key stakeholders would be convinced, committed, and enlightened, and everyone would start working to make it possible.
I prepared a lovely presentation about the benefits of accessibility...
Snippet from the RSS feed
When passion for accessibility meets business indifference, what bridges the gap? Gloria Diaz Alonso shares how she turned frustration into strategy — by learning to speak the language of business.

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