Understanding the Shift in Startup Strategy: Strong-Link vs. Weak-Link Problems
By
nohide
A second-rack bagel that's nearly first-rack. Tasty stuff.
Summary
The article discusses the concept of 'crossing the chasm' in startup marketing and sales, emphasizing the shift needed in product strategy. It introduces the idea of strong-link and weak-link problems as a framework for understanding this transition.
Key quotes
· 3 pulledEvery startup founder knows about Geoffrey Moore's concept of 'crossing the chasm'–that you have to change your marketing and sales approach as you gain marketshare fit a more conservative buyer.
In essence, Adam says there are two types of problems: strong-link and weak-link problems.
Most fail to internalize what crossing the chasm means when it comes to their product.
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