How TikTok Beauty Trends Sell Out Products: 15 Smart Strategies That Made Them Go Viral

The 'Cosmeticorexia' Trend: How Social Media Is Driving Young Girls Toward Adult Skincare Routines

This article examines the growing trend of young girls (as young as 8-10) adopting elaborate multi-step skincare routines, often featuring a

The rise of 'clipification': How TikTok-style short videos dominate social media

The article examines the rise of short-form video content ("clips") across major social media platforms like Instagram Reels, Snapchat Stori

The rise of 'clipification': How TikTok-style short videos dominate social media

The article examines the rise of short-form video content ("clips") across major social media platforms like Instagram Reels, Snapchat Stori

How Indonesian fashion brand Saya built a cult following with a signature dress that went viral

How social media evolved from friend networks to entertainment feeds — and the growing backlash

Social media platforms have shifted from being communication tools between friends to short-video entertainment hubs designed to maximize us

AI-generated fake Black influencers used to sell cheap products via dropshipping on TikTok

This article investigates the rise of AI-generated Black influencers on TikTok, created by dropshipping grifters to manipulate viewers throu

AI-generated fake Black influencers used to sell cheap products via dropshipping on TikTok

This article investigates the rise of AI-generated Black influencers on TikTok, created by dropshipping grifters to manipulate viewers throu

Why Banning TikTok Won't Stop the Spread of Its Addictive Format Across the Internet

The article argues that banning TikTok or social media for under-16s (as the UK is doing) is ultimately ineffective because the "TikTokifica