The rise of 'clipification': How TikTok-style short videos dominate social media
By
Marion Dupont
Summary
The article examines the rise of short-form video content ("clips") across major social media platforms like Instagram Reels, Snapchat Stories, and YouTube Shorts, driven by TikTok's influence. It discusses how this "clipification" or "TikTokization" has made short, vertical, swipeable videos the dominant form of online expression, extending beyond advertising into general media consumption. The piece also notes the ongoing debate about the cultural and cognitive effects of this format on audiences.
Source
bskyThe rise of 'clipification': How TikTok-style short videos dominate social medialemonde.frKey quotes
· 4 pulledWhether it is Facebook and Instagram with 'reels,' Snapchat with 'stories,' or YouTube with 'shorts,' every content platform now offers a tab for the 'TikTok format'
This 'TikTokization' of social media not only highlights the undeniable appeal of the Chinese giant ByteDance's app
clips have become, over just a few years, the dominant form of expression on the internet, extending far beyond advertising
The cultural and cognitive effects of this format are now a subject of debate
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