How Country Crock turned a movie cameo into a social campaign

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This article uses Dolly Parton's career as a metaphor for brand strategy, arguing that successful brands need a clear sense of identity and

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McDonald's France launches minimalist McFlurry billboard campaign celebrating life's small moments

McDonald's France, through agency TBWA\Paris, has launched a minimalist billboard campaign celebrating the McFlurry. The ads use simple, bol

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KFC's new ad campaign for its Tenders & Dips range, created by Mother ad agency, takes a minimalist approach by featuring YouTube star Frank