Dolly Parton's Approach to Authenticity as a Model for Brand Strategy

Dolly Parton gives pretty smart advice. For people, and for brands.

If you want long-term success, not just short-term spikes, brands need to start with a crystal-clear sense of self and project from a solid brand foundation.

You can't build lasting growth on shaky foundations, or paper over an outdated brand story with inauthentic or reactionary one-offs.

Brands are just like people. Some are authentic, confident and likeable. Some are not. They grow. They change. Some lose their way.