How a hacky sack revival turned a San Diego fair-trade brand into a viral sensation
By
Eddie Brown
Summary
A San Diego fair-trade brand called Lumily experienced an unexpected viral sales surge when hacky sacks — a product they had long sold quietly — suddenly became a trending sensation among local high school students and the broader community. Founder Giovanna Mantilla watched as sales notifications went from occasional to relentless, forcing her to turn them off. The revival has created new work for the women artisans Lumily employs, turning a nostalgic toy into a cultural moment and a business windfall.
Source
bskyHow a hacky sack revival turned a San Diego fair-trade brand into a viral sensationsandiegouniontribune.comKey quotes
· 2 pulledI was like, what is happening?
The little chime that normally made Mantilla do what she calls 'a little happy dance' became so relentless she finally turned off the notifications.
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