Hinge's new campaign celebrates everyday romantic moments with mascot Hingie
By
Rebecca Fulleylove
Summary
Hinge's latest campaign, part of its "Designed to be Deleted" brand platform, celebrates quiet, everyday romantic moments rather than grand gestures. Created with agency Birthday and directed by Justyna Obasi, the series of films features the brand's mascot Hingie and targets Gen Z audiences. The spots show couples in mundane yet intimate settings like cleaning up after a party, hanging in the park, and weeding the garden, reinforcing the idea that meaningful connection happens in the in-between moments.
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Creative ReviewHinge's new campaign celebrates everyday romantic moments with mascot Hingiecreativereview.co.ukKey quotes
· 3 pulledAs part of the ongoing Designed to be Deleted brand platform, Hinge's latest campaign aims to celebrate the quiet, in-between moments.
A series of films have been created in partnership with Birthday, showing couples cleaning up after a party, hanging out in the park, weeding the garden and doing not that much at all.
The campaign was directed by Justyna Obasi, and it targets Gen Z and their dating preferences.
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