Google VP of Search: Publishers Must Create Content People Want to Read to Stay Visible in AI Search
By
Roger Montti
Summary
Google's VP of Search, Liz Reid, discusses the evolving relationship between Google and publishers in the age of AI search. She emphasizes that publishers need to create content people genuinely want to read to maintain visibility in AI-driven search results. Reid also argues that publisher traffic loss isn't solely due to AI, pointing to broader shifts in user behavior toward non-textual content formats.
Source
bskyGoogle VP of Search: Publishers Must Create Content People Want to Read to Stay Visible in AI Searchsearchenginejournal.comKey quotes
· 3 pulledpublishers need to publish content that people actually want to read
publisher traffic loss is not just about AI
say to publishers about the reality of this new time
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