Google Warns Against Creating 'Bite-Sized' Content for LLMs as SEO Strategy
By
cebert
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Google advises against creating 'bite-sized' content specifically for Large Language Models (LLMs) as an SEO strategy, emphasizing that content should be created for people rather than search algorithms. The article discusses how SEO experts often try to interpret Google's vague recommendations, leading to questionable tactics like content chunking. In the current turbulent internet landscape with inconsistent traffic and AI expansion, publishers may be tempted by such SEO 'snake oil' tactics, but Google maintains that focusing on human readers is the best long-term approach for search ranking.
Key quotes
· 4 pulledGoogle only provides general SEO recommendations, leaving the Internet's SEO experts to cast bones and read tea leaves to gauge how the search algorithm works.
The tumultuous current state of the Internet, defined by inconsistent traffic and rapidly expanding use of AI, may entice struggling publishers to try more SEO snake oil like content chunking.
When traffic is scarce, people will watch for any uptick and attribute that to the changes they have made.
Google says creating for people rather than robots is the best long-term strategy.
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