Google, Meta, Moloco, and Unity invest $2.7 billion in AppsFlyer to preserve neutral mobile attribution
By
Luis Rijo
Summary
Four of the largest digital advertising companies — Google, Meta, Moloco, and Unity — have invested in AppsFlyer, a mobile measurement platform, in a $2.7 billion deal structured to prevent any single investor from influencing the platform's attribution logic. The investment, announced June 22, 2026, reflects the growing importance of neutral measurement infrastructure as AI-driven advertising systems increasingly automate budget allocation and campaign decisions across the mobile ecosystem.
Source
bskyGoogle, Meta, Moloco, and Unity invest $2.7 billion in AppsFlyer to preserve neutral mobile attributionppc.landKey quotes
· 2 pulledThe announcement, made June 22, 2026, comes at a moment when AI-driven advertising has fundamentally raised the stakes for measurement infrastructure.
As automated systems take over more decisions about where and how budgets are deployed, the signals those...
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