Tech giants Meta, Google, and Apple collaborate on browser-based ad tracking system
By
Don Marti
Hot, fresh, and worth queueing round the block for.
Summary
The article warns about a collaboration between Meta, Google, Apple, and Mozilla to implement a built-in advertising measurement system called "Attribution Level 1" as a standard browser feature. While framed as a privacy feature, the system allows advertisers to correlate ad impressions with purchases, raising concerns about user consent and the true motivations behind these tech giants' "privacy" initiatives. The article suggests this is essentially an advertising cartel being embedded directly into web browsers, bypassing user permissions and consent.
Key quotes
· 3 pulledWhen Meta, Google and Apple agree on a "privacy" feature, watch out.
The system is intended to measure the effectiveness of advertising by enabling advertisers to correlate "impressions," the occasions on which someone saw an ad, with "conversions," when people bought something.
Don't look for a section on permissions or consent in that document, by the way.
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