Meta tests AI subscription services in bid to diversify beyond advertising revenue
By
Jonathan Vanian
Fresh out the oven, still warm. Top of the tray.
Summary
Meta is testing paid subscription services for its AI chatbot (Meta AI) and premium plans for Instagram, Facebook, and WhatsApp, as part of CEO Mark Zuckerberg's push to diversify revenue beyond online advertising. The company has historically struggled to monetize non-advertising products, and these new AI-powered offerings represent its latest attempt to generate income from subscriptions and premium features.
Key quotes
· 3 pulledMeta is once again trying to prove it can make money by doing something other than selling ads.
It's not a strategy that's worked in the past, but CEO Mark Zuckerberg is betting artificial intelligence will bring better results.
The company said this week that it will begin testing two subscription services for its ChatGPT-like Meta AI app and website.
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