OpenAI Plans $60 CPM for ChatGPT Ads, Triple Meta's Rate, With Limited Analytics
By
Stevie Bonifield
A respectable bake. You'd come back tomorrow for another.
Summary
OpenAI is reportedly planning to charge advertisers around $60 per 1,000 views for ads on ChatGPT, which is triple the typical cost on Meta's platforms. Despite the premium pricing, OpenAI will initially offer advertisers only high-level performance data like total views and clicks, without the detailed user action tracking that Google and Meta provide. The company may add more detailed analytics in the future, but early advertisers will have limited insights into ad effectiveness.
Key quotes
· 4 pulledOpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta's platform usually cost
Despite the higher price, OpenAI won't be offering advertisers the same level of detailed information that Google and Meta do
Early advertisers on ChatGPT will only get 'high-level' data on how their ads perform, like total ad views or total clicks
OpenAI could give advertisers more details down the line
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