Google Just Published Its Official AI Search Optimisation Guide: Here Is What Actually Works

Google's GEO Guidelines Confirm SEO Still Matters for AI-Powered Search

Google has released official GEO (Generative Engine Optimization) guidelines, confirming that traditional SEO best practices remain relevant

UK regulators order Google to add clearer publisher links and opt-out options for AI Overviews

UK regulators (CMA) have ordered Google to provide clearer attributions and links to publishers' content in its AI-generated search features

UK watchdog gives publishers opt-out rights for Google AI training and search summaries

The UK Competition and Markets Authority (CMA) has announced new conduct requirements for Google, giving UK publishers the ability to opt ou

GEO and AEO are just SEO repackaged: A critical look at the marketing hype around Generative Engine Optimization

A critical analysis of the emerging "GEO" (Generative Engine Optimization) and "AEO" (Answer Engine Optimization) marketing playbooks. The a

What AI Is and Isnt: A Laypersons Guide to How LLMs Actually Work

UK regulator orders Google to let publishers opt out of AI Search features

The UK's Competition and Markets Authority (CMA) has imposed a conduct rule requiring Google to allow online publishers to opt out of having

UK regulator orders Google to let publishers opt out of AI Search features

The UK's Competition and Markets Authority (CMA) has imposed a conduct rule requiring Google to allow online publishers to opt out of having