GEO and AEO are just SEO repackaged: A critical look at the marketing hype around Generative Engine Optimization

Summary

A critical analysis of the emerging "GEO" (Generative Engine Optimization) and "AEO" (Answer Engine Optimization) marketing playbooks. The author argues these are simply rebranded SEO best practices repackaged as novelty by SaaS vendors like Semrush. The piece contends that LLMs parse unstructured language by design, making claims about "ensuring" AI parsing through schema and structured data fundamentally misunderstand how large language models work. The article deconstructs the marketing hype around GEO/AEO, exposing it as a sales-driven rebranding of traditional SEO tactics rather than a genuine paradigm shift.

Source

bskyGEO and AEO are just SEO repackaged: A critical look at the marketing hype around Generative Engine Optimizationtheinference.io