Georgia football alcohol sales rise 32% in second season at Sanford Stadium
By
Mike Griffith
1mo ago· 4 min readenNews
Summary
Georgia football's alcohol sales at Sanford Stadium surged 32.1% per game in the second season of public alcohol sales, generating $4,308,205 in gross revenue for the 2025 season — an average of $615,457.86 over seven home games. The data was obtained through an Atlanta Journal-Constitution open records request.
Source
bskyGeorgia football alcohol sales rise 32% in second season at Sanford Stadiumajc.comKey quotes
· 3 pulledGeorgia football saw an increase in its financial intake of beer and hard seltzer at Sanford Stadium in the second season of public alcohol sales.
An Atlanta Journal-Constitution open records request revealed the sale of beer and alcoholic seltzer increased 32.1% per game from the previous season.
The sales generated $4,308,205 in gross revenue for the 2025 season — an average of $615,457.86 over seven games.
Georgia football saw an increase of 32.1% in per-game alcohol sales revenue in its second season selling alcohol at home games.
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